By Izzy Camacho
If you've been online for more than a day you've probablyheard some "guru" somewhere recommend that you create aMoney Magnet Web Site - a site that is highly automated andhelps you make money 24 hours a day. While that mightsound great, what they often forget to tell you is HOW todo that.
Well, I'm going to tell you right now, in this article!
First, what IS a Money Magnet Web Site? A Money Magnet WebSite can be defined as one that is equipped with anintegrated suite of both e-commerce and internet marketingtools in a fashion that will allow you to be the mostprofitable with the least amount of effort.
Most e-commerce systems are equipped with the followingessentials:
- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-retrieval system that enables you to fulfill orders.
However, what most of them are lacking are marketing tools.There are several marketing strategies that are essential in thecreation of a successful e-commerce web site:
- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic emailmessages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program
Now, if you had a system that would support the integration ofALL of these marketing tools in addition to the necessary e-commerce essentials, then you would have a Money Magnet WebSite. After all, it has been shown that it often takes 7 ormore ad exposures before prospective customers actually make apurchase. Consider the following scenario:
A prospect clicks on an advertisement in an online magazine.This action increments a counter for this particular ad tohelp you determine how well it’s working. They don’t decideto buy as of yet but join your newsletter. They are nowconsidered a prospect. You begin to send them a monthlyemail newsletter. Additionally, an autoresponder kicks into thank them for joining the newsletter as well asscheduling them to get email twice a month for the next 90days reiterating your product benefits and inviting them topurchase.
Upon sending them one of your "juicy" offers that theycouldn't refuse, they finally purchase. They willautomatically be removed from your prospect list and addedto your customer list.
Based on the particular product or service they’vepurchased, they will receive a series of emails every twoweeks for the next 6 months offering complementary products.This will be the engine that will drive your back end salesand keep your customers coming back to your web site.
Being able to play out a scenario such as this using oneintegrated system would be pretty impressive don’t you think?The internet big boys do this with expensive e-commerce platformsuites produced by vendors such as IBM, Microsoft and Oracle.Having your system automatically perform these follow up tasksfrees you up to spend more time on your business, your healthor your family!
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your websitein much the same way that the big boys do. The best and mostcost-effective way would be to sign up with one of the handfulof Application Service Providers available on the internet whichprovide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are veryflexible and can be incorporated into any website.
=====> Are there any other ways to automate your businessbesides working with a total solution provider?
You can accomplish some level of automation without anintegrated shopping cart system, however, it will require manualintervention and of course it would be incomplete. I believethat the most important asset of your e-commerce business is your email lists. Therefore, concentrate on the implementationof a good autoresponder/list server system to "enhance" yourpresent e-commerce website. There are several good ones on themarket. Look for providers that allow you to:
- Create multiple lists.
- Add prospects via a web form, email, or manually through amanagement console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.
When setting up your autoresponder system, create one list foryour "prospects" and another one for your "customers". Now,here's where you come in: when a person orders your product,you will have to perform the extra task of logging into yourautoresponder system and manually remove them from the prospectlist and add them to the customer list. This action will thentrigger your customer autoresponder series of messages to besent.
Remember, the key to building a successful e-commerce web siteis to automate your marketing engine as much as possible and drive your prospects and customers back to your web site. Thiswill certainly create a money magnet e-commerce web site for you!
To learn more about website automation and to download the complimentary ebook, "Easy Ezine Marketing", visit Izzy Camachoat http://www.internet-marketing-made-easy.com/MoneyMagnet.htm.
Article Source: www.ArticlesBase.com
Izzy Camacho is an accomplished software developer with approximately 20 years of experience.
He has a degree in computer science from a distinguished university.
For the last several years he has been involved in the creation of web site applications for corporate America.
