designers think first of all about good-looking, pretty pages. But have
you ever thought about design from the point of promotion? How does
design influence on web popularity?
It is really very important. You can have a good-looking site, but what is a profit if people do not know about it?
Here are some advices how to combine design and promotion.
1 - do not use Flash intos and Flash-written sites. The search engines
look for plain text, they cannot recognize what is flash movie about.
2 - frames. You should only really use frames if you honestly feel they
will improve your site. If, for example, you intend to use frames for
navigation, then why not think about using a navigation bar instead. If
you decided to use frames, provide also non-frame version.
3 - META tags. Do not forget to write meta-tags. You write the site not
only for people, but for machines also. If you wish to have visitors,
you should write machine-friendly site. So use different META keywords
and META title on the pages of your site. Very important: those tags
should reflect the content of the page. Very good if they repeat
several times on the page.
4 - Page names. Give the names to your site pages like the keywords. That also helps to boost rankings.
5 - Images. Try not to use much graphics on the pages, but if you use
it, do not forget about ALT tag. Write there your keywords.
6 - Keep Outgoing Links Off Of Your Page To a Minimum. Here's why: You
want the search engine spiders to follow all the links on your homepage
that lead to other pages within your site. The idea being that your
entire site gets indexed and listed. However some people mistakenly put
links that lead outside of their site on their main page. The danger
here is that the search engine spider will hit one of these external
outgoing links and leave your site before it's finished indexing your
complete web.
7 - Place style sheet and java script code in an external file and NOT
on your actual web page. The less code that precedes the main body text
of your page containing your keyword phrases the better.
8 - Test your site look in different browsers. You may see there some mistake.
And the most important thing - to attract visitors you should provide
them really important and useful information. They do not look for good
design (but this is important to), they need information. Give it and
they will come back!
Good luck!
Visit this site for more
Aim to have around 250 words on each page, but if this is not desirable
due to your design, aim for at least 100 carefully chosen words. If you
want to achieve a high ranking on search engines, this text is
essential. However, the search engines must be able to read the text,
meaning that the text must be in HTML and not graphic format.
Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search engine rankings.
Almost all search engines use link popularity to rank your website.
Link popularity is based on the quality of the sites you have linked to
from your links page.
If you visit Google and type in "link:" (without the quotations)
followed by your site address (no space after the colon), you will be
shown the sites that are linked to your site as per Google. Example
link:www.yoursite.com. Note that searching link:yoursite.com will
return different results than searching link:www.yoursite.com . To find
your site's link popularity on other search engines search the phrase
"free link popularity check" and try one of the many link popularity
tools available on the Web.
If you find that there aren't many sites linked to yours, or that the
sites that are linked have low search engine rankings, you need to
start promotion campaign. Filling blogs / wwwboards / message boards
with your articles and link is one of the best ways. It directs more
quality traffic to your website.
We automated this process - filling hundreds of blogs is like a one button click with our product - Blogs Auto Filler. There is a free trial version and the manual available at http://blog-submitter.cafe150.com. Use Blogs Auto Filler and save your time and money!
Search engine rankings are extremely important for a successful
Internet marketing campaign. Before you go out and hire a search engine
optimization company, try taking some of the simple steps listed above,
and see if you can't boost your rankings yourself. Don't ever ignore
this all-important factor in Internet marketing. Remember, the higher
your search engine ranking, the more quality customers will be directed
your way.
Maksym Nesen is leading programmer of the Oksima team. he developed great product - Blogs Auto Filler which saves time and money for people who used to blogs advertising
http://blog-submitter.cafe150.com
