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Web Site Development - Small Business Owner Education Series - Part 4

Jargon - Freelancer

A freelancer is an independent web site developer/designer. Freelancers are typically not associated with a company, however, there are quite a few companies based in India and other parts of the world that work exclusively on freelance sites.

Pros and Cons of Freelancers and Web Design Companies

As you probably expected there are pros and cons associated with both freelance developers and web development companies. My hope is that this list helps you determine the best option for you and your business needs.

Freelance Developers/Designers

  • Pros

    • Cheap, Cheap, and Cheap!

      Freelancers are typically very inexpensive compared to Web Development Companies. The main reason for this is less overhead.

      They simply don't have to pay a lot of salaries and provide benefits for multiple employees. There are also many

      offshore freelancers that can afford to work at lower rates because their cost of living is much lower than U.S. based

      freelancers.

    • Quick Turn-A-Round

      Freelancers will almost always develop much quicker than Web Development Companies simply because they tend to re-use a lot

      of their code. This results in a tremendous amount of saved development time and ultimately results in getting your

      project completed quickly. Keep in mind that this is not always the case and often depends on your project.

    • Direct Communication

      Utilizing a freelance developer will allow you to work directly with the developer. Most Web Design Companies will provide a

      project manager or a liaison to assist in gathering information which, I believe, in most cases is not necessary. Unless you

      are developing a major site this is overkill.

  • Cons

    • Difficult to determine dependability

      Freelancer developers can be unpredictable at times. It can also be difficult to obtain references from some. A quality freelance

      developer will provide you with references without you even having to ask. If they are hesitant at all in providing references

      you should reconsider.

    • Require more up-front money

      Many freelance developers simply cannot afford to start a project without getting some time of down payment for services.

      This isn't always bad but it is nice that some web development companies do not require an immediate up-front payment. Be aware that

      if your freelance developer is asking for more than 25% up-front, you should be worried.

    • On-going support can be difficult

      It can be difficult to get on-going support from freelancers on larger projects. Make sure you work something into your deal to

      guarantee at least 30 days of support once your project is complete.

Web Design Companies

  • Pros

    • Well staffed

      Web design companies are, in most cases, very well staffed and can dedicate at least one person to your project until it is

      complete. Freelance developers can be working on multiple projects at any given time.

    • Contracts

      Most development companies will provide a contract that specifically outlines the work to be done. This protects you and them.

      Many freelancers will provide the same thing but you might have to ask for it.

    • Location

      You can easily find a web design company that is in your immediate area. This is the BEST possible scenario because it puts

      you face to face with the provider. There is no better way to get a feel for the project they will deliver.

  • Cons

    • Too Much Analysis

      My experiences with some development companies has been that they tend to over analyze your requirements. Don't get me wrong, it is very important to spend time doing this but you have to draw the line somewhere and get started developing. If you feel like this is dragging on it probably is and you need to speak up.

    • Slower development

      Web development companies work normal working hours. Most freelancers work whatever has to be worked to get the job done

      as quickly as possible.

    • Cost

      You will most likely spend a significantly higher price for having a web development company complete your project. Just get a few bids and you should be ok. Sometimes it is worth it to spend a little more to have someone local to work with.

Whatever you decide, take your time and go with your gut. If you feel uneasy about someone there is probably a good reason for it. Most importantly, get references! Don't slack on this. Do your homework and know your provider. Good luck. Check back soon for the next part in this series where we will discuss "Choosing the Look and Feel of Your Site".

Aaron davis is the founder of PrayerChain Software, LLC. He has been a web/application developer for more than 12 years. His specialty is .NET development with C# and SQL Server. PrayerChain is about to launch their new site as well as Web Framework 2.0. PrayerChain Software develops custom application frameworks designed to aid in rapid web/application development. http://www.prayerchainsoftware.com

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